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TOP OF THE SEARCH ENGINE DOESN’T MATTER…

Posted by | Jun,08 2014

Do you know what the most common phrase is that business owners hear today when they pick up the phone?

“Hi Sally, we can get you to the top of the search engines”.

Do you know what the best response is to this? 

“So what…?” [click]

You know why getting you to the top of the search engine doesn’t matter? Imagine someone sending you…

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BAIT AND CLICK FOR LUV

Posted by | Jun,08 2014

If we were to measure the power of a particular medium to produce sales for you on a 1 to 10 scale, with 10 being the most powerful of all, there are only two mediums that rank at #10:

1. Word of mouth from a friend (pretty much guarantees a sale)

2. Being at the top of the search engine results (pretty much guarantees lots of visitors)

The closest competitor to these, likely topping out at a maximum of 7,  would be properly targeted radio, tv or billboards, but even then it’s just stuff that points back to your website anyway (or should be).

You don’t have much control over #1 (other than being good to your clients), but you have lots of sway over #2.

CRITICAL POINT: Without a doubt the most important thing search engines are looking for from your visitors is…

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GOOGLE ADWORDS: THE FAKE SEO

Posted by | Jun,05 2014

Let me be very clear about this:  Google Adwords is amazing, and you need to include it as an integral piece your SEO strategy . If you’re not familiar with it, Google Adwords is the name of Google’s advertising program (you know: the ads you see above the search results). When done properly by someone keeping a sharp eye on your quality scores, it’s a great way to be at the top of the advertising results.

Having said that, it should be noted that being at the top of the PAID results is not the same thing as being at the top of the SEARCH results in general (the stuff everyone clicks below the paid results, also called Organic results).

CRITICAL POINT: It’s great to be at the top of the paid results, but THAT IS NOT THE TOP OF THE SEARCH RESULTS!   With a little money and some basic knowledge of Adwords, just about anyone can get you to the top of the paid results. But only a company that really knows what they are doing can get you to the top of the organic results, and the amount of clicks you get from the top of the paid results is a drop in the bucket (literally that puny) compared to how many clicks you get when you’re at the top of the organic results. (for some great tips on how to get the search engines to love you and put you higher in the organic results, check out my short post HERE).

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